Andrew Demetriou’s AFL has been on a double-barreled mission to recruit more female fans and make gargantuan amounts of coin since he took over as commissioner in 2003. The marginalisation of women as fans cut out half the potential audience and with the benefit of modern day enlightenment, is remarkable to have occurred in the first place. Women are more welcome, have been encouraged to learn about the game and have had their tastes catered for via a concerted push by the …